Storytelling demands good taste, literally.

When we eat too much of something our palate reaches a point of saturation, becoming blind to the omnipresent flavor. In other words, your taste buds need variety to operate effectively. So does a storyteller.

Half way through a jumbo bag of Cool Ranch Doritos, you stop tasting Ranch. Not cool. But if you mix in a pickle or a Hershey’s kiss, your palate is cleared and the ability to taste renewed. How does this apply to storytelling? Because familiarity breeds blindness. When someone gets murdered in a Pablo Escobar biopic, it’s brutal, but it’s not shocking. Because a half hour into the show we’ve been conditioned to extreme violence. But when someone dies in Romeo and Juliet, it emphasizes the romance. Why? Dynamic storytelling aka well-placed dead people. Really though. If Escobar’s life ‘story’ had more tender moments,  we’d be primed to feel the pang of murder. Oppositely, if the epic of Romeo and Juliet had no death, we wouldn’t remember their love.

Get it? If not, I’ll kill you. 

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