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Audrey Hepburn‘s mastery of demure charisma enamored audiences around the world.

Mrs. Hepburn first rose to prominence when she caught the eye of a ballet critic in 1941. “As they are all at the beginning of their careers as dancers, we prefer to name only one, Audrey Hepburn. Although aged only 12, she stood out by her personality and highly personal interpretation.”

Audrey Hepburn was able to reach millions and inspire the globe because she was distinct. Be yourself and others will follow – it is this irony that is at the heart of all good ad campaigns. Individuality is what we have in common and it is those individuals that Brands need to speak to in order to capture the masses

“To be effective you must speak to what you believe in. Have a singular voice.”                             – Ed Cotton BSSP

The Nike I.D. campaign exemplifies the strength of empowering personality.