Visa’s Go World campaign is a great example of engaging storytelling. They used straightforward cinematography to tell a story packed with emotion. Although the visuals were compelling, the narrative forecasted everything you needed to see. Most importantly they didn’t delude the story with flash, gimmicks or a two for one deal.   They modestly told a captivating story. And now we associate Visa with class and zeal.

When your story’s good, just tell it. When your art is gorgeous, just show it. Don’t ask. Passion needs no permission.