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When Brands are telling their story they have a responsibility to be creative and thoughtful, easy to swallow with a sugar coating. There may be thousands of facts and tiny nuances of your Brand personality you would love to get across, but we don’t have time for it. Be cleaver enough to say more with less. Tell us one good story. If it’s fun we’ll be curious. If it’s simple we’ll remember. If it’s relevant we’ll come back for more. You need a firm handshake and a charming eye before I care what you have to say. Don’t be the person who tries to tell their life story on the first date. Give me a taste and make me ask for more.

If the appetizer is delicious, ill pay for the entre.

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