This story has two winners. Janet Champ empowered women around the world, and Nike extended its story across the gender line. Prior to 1990, Nike put little effort into women’s athletics and was content with being the industry’s alpha male. Then came Janet. Her candid dialogue spoke to women, and instigated a cultural revolution. Yes, A revolution. Never before had female athletes been so boldly supported. Women had a rallying cry and Nike matured as a brand.