This commercial is a great example of story telling in advertising. It’s passionate, humorous and evokes emotion. Wieden and Kennedy tastefully coupled historical relevance with American gusto. The communication is simple and effective. But most of all, their product is a good fit with the narrative.  You could have watched this on mute and got the Gistofit: “Your D*MN right we drive Dodges, and wull drive’um right up your A**.”