10 reasons why Brands should embrace crisis.

1)   Perfect people are suspicious.

2)   Mistakes make us human.

3)   You learn a lot about yourself from a fight.

4)   People don’t know you until they know how you act when life gets ugly.

5)   No one respects the man who hasn’t been through anything.

6)   Recovery is inspiring.

7)   Error makes us believable.

8)   Denying fault makes you look like a dick.

9)   Taking responsibility creates credibility.

10)  Crisis brings families together.

Brands should seek to be human and nothing is more tangible than transgression. Were all sinners, it’s just a difference of who’s trying.